Privacy policy

Last updated: October 15, 2026

Dragonfly operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Dragonfly is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Contact details including your name, address, billing address, shipping address, phone number, and email address.
• Financial information including payment method, transaction amount and identifier, payment status and confirmation. Full card details are normally processed directly by payment providers; Dragonfly does not necessarily receive or hold full card numbers.
• Account information including your login identifier, account preferences and settings. Our current customer accounts use email verification codes.
• Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
• Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
• Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
• Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
• From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
• From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

• Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
• Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services.
• Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.
• Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.
• Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

• With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
• With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing based on your online activity with different merchants and websites. You can exercise your rights to opt-out of those uses here .
• When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
• In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy . Depending on where you live, you may exercise certain rights with respect to your personal information here Shopify Privacy Portal Link.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

Purchases must be made by a person who can validly enter the contract, or with the involvement of a parent or guardian where required. Do not send us unnecessary information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

The retention periods and criteria for individual categories of records are set out under “GDPR legal bases, cookies and retention” below.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

• Right to Access / Know. You may have a right to request access to personal information that we hold about you.
• Right to Delete. You may have a right to request that we delete personal information we maintain about you.
• Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
• Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
• Right to Opt out of Sale or Sharing for Targeted Advertising. Depending on where you reside, you may have a right to opt out of the "sale" or "share" of your personal information or to opt out of the processing of your personal information for purposes considered to be "targeted advertising", as defined in applicable privacy laws. You can exercise your rights to opt-out of those uses here. Please note that if you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt-out for the device and browser that you use to visit the website. If we are able to associate the device sending the signal to a Shopify account, we will apply the opt out request to the account as well. To learn more about Global Privacy Control, you can visit https://globalprivacycontrol.org/. Other than the Global Privacy Control, we do not recognize other "Do Not Track" signals that may be sent from your web browser or device.
• Managing Communication Preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority. For the EEA, you can find a list of the responsible data protection supervisory authorities here.

International Transfers

Store operation, marketing, analytics and customer support may involve processing outside the EEA, particularly in Canada and the USA. The following safeguards are relevant to providers used in our store:

• Shopify: for transfers from the EEA between Shopify group companies, Shopify uses Binding Corporate Rules (BCRs); for other transfers, an adequacy decision or Standard Contractual Clauses applies depending on the recipient and country. See the Shopify Data Processing Addendum and subprocessor list.
• Klaviyo (email marketing, USA): its Data Processing Agreement provides for the EU–US Data Privacy Framework for covered transfers while applicable, and Standard Contractual Clauses for transfers that cannot be covered by that framework.
• Re:amaze (customer support, USA) and Elevar/Audiense (analytics and related marketing services, USA): their agreements provide for Standard Contractual Clauses for relevant transfers to countries without adequate protection; see the Re:amaze DPA and Audiense DPA. The Re:amaze agreement gives priority to the Data Privacy Framework where it covers the particular transfer.

We also use Yanet Returns & Exchanges to manage returns. The provider lists a location in Vietnam in the Shopify App Store; its privacy policy describes access to customer and order data needed to provide the app. Transfers outside the EEA are subject to Chapter V GDPR; using an app or agreeing to this policy is not itself a transfer mechanism.

You may request information about a specific recipient, processing country and a copy of the relevant safeguards at info@dragonflybrand.com. Transfers subject to UK data protection law require the corresponding UK safeguards or an applicable adequacy decision. Consent rules for optional cookies and marketing apply independently of international-transfer safeguards.

GDPR legal bases, cookies and retention

DRAGONFLY trading s.r.o., Business ID 28122232, VAT ID CZ28122232, is established in the Czech Republic. GDPR protection for processing in the context of this establishment is not limited to people resident in the EEA. Additional mandatory local rights remain unaffected. Merely visiting the store, purchasing, or accepting sales terms is not consent to optional cookies or marketing.

• Orders, payments, delivery, customer accounts, returns and requested customer service: steps before a contract or its performance (Article 6(1)(b) GDPR).
• Tax, accounting and statutory consumer obligations: compliance with legal obligations (Article 6(1)(c)).
• Security, fraud prevention, and establishing, exercising or defending legal claims: our legitimate interests in secure trading and protection of rights, subject to a balancing of your rights and interests (Article 6(1)(f)). This basis does not replace consent where cookie or direct-marketing law requires it.
• Optional analytics, advertising cookies and related profiling: consent where required (Article 6(1)(a)); withdrawal is possible at any time without affecting prior lawful processing.
• Electronic marketing: prior consent, or the permitted existing-customer exception for our own similar products where applicable, with a simple opt-out at collection and in every message. Relevant stricter local requirements apply. Consent-based marketing is optional and refusal does not prevent purchase.

Necessary cookies support the cart, checkout, security and services you expressly request. Optional analytics and advertising cookies require your consent where the law requires it. You can give, refuse or change consent through the cookie controls available on the site; for assistance or to exercise rights contact info@dragonflybrand.com. We use Pandectes for cookie-consent management alongside the Shopify privacy settings. Browser controls can also delete cookies; deletion alone does not necessarily withdraw consent recorded for an account.

Retention periods

Retention is determined by the purpose and type of record; a statutory duty to retain a document does not mean that all related customer data is retained for the same period:

• Tax and accounting records: VAT documents are retained for 10 years from the end of the tax period in which the supply took place; OSS records for 10 years from the end of the calendar year of the supply. Accounting documents not subject to a longer statutory period are retained for 5 years from the end of the relevant accounting period. Statutory grounds for extending retention remain applicable.
• Orders, complaints, returns and correspondence: for performance of the contract or resolution of the matter; afterwards, only data needed for statutory retention or legal claims. For claims under Czech law, the general limitation period is 3 years from when the right could first be exercised, taking account of the statutory rules on the entitled person's knowledge. This does not automatically mean 3 years from the order. If a different period applies, a period is suspended or starts again, or a dispute is ongoing, necessary evidence is retained accordingly, only for as long as protection of the relevant claim requires.
• Customer accounts: for the life of the account; after closure, only data still needed for the retention duties or legal claims described above.
• Marketing: until consent is withdrawn, an objection to direct marketing is made, or the purpose ends, whichever occurs first. Evidence of consent or an objection is kept while relied upon and afterwards only for related legal claims as described above. A minimal suppression record is kept for as long as needed to prevent further unwanted marketing; it is not used for marketing.
• Cookies: until the individual cookie expires or is deleted earlier. Withdrawing consent ends further processing based on that consent; data retained on another lawful ground follows that ground. Details of individual cookies and their durations are available through the cookie-management tool or from info@dragonflybrand.com.

Providing identification, delivery and payment details is necessary to process an order; without the necessary details we cannot fulfil it. Optional fields and marketing consent are not a condition of purchase. A person at Dragonfly decides whether to refuse or cancel an order on suspicion of fraud. Any automated risk indicators serve as supporting information, not as the sole decision-maker. Advertising personalisation does not itself decide whether we accept or cancel your order.

You may request details and a copy of the applicable safeguards for an international transfer from us at the contact above. GDPR requests are normally answered within one month; a lawful extension of up to two further months for complexity or number of requests is notified with reasons within the first month. You may complain directly to a supervisory authority, including Úřad pro ochranu osobních údajů, Pplk. Sochora 27, 170 00 Praha 7, Czech Republic, posta@uoou.gov.cz, uoou.gov.cz, or the authority in your habitual residence, workplace or place of alleged infringement. You need not contact us first. You may object to direct marketing at any time; this processing then stops.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call +420 777 500 441 or email us at info@dragonflybrand.com or contact us at DRAGONFLY trading s.r.o., Dalimilova 1950/1a, 370 06 Ceske Budejovice, Czechia. For the purpose of applicable data protection laws, we are the data controller of your personal information.