Clothes with the
We combine the beauty of sport with perfect clothes. We live for high-quality sportswear and maximum sports experience with the main focus on Pole Dancing and Bikram Hot Yoga.
Fine-tuning the details
Every piece of clothing that you wear to pole dance, bikram hot yoga and fitness is made in one of our own and two external workshops in the European Union. We hand-cut, sew and package every piece of clothing, we supervise over its complete production and only use such material that we swear by. We also love sports, so we know what you expect from sportswear. When developing our clothes, we test the clothes on ourselves, we cooperate with professional athletes and fine-tune the details, cuts and designs until they are perfect.
The Dragonfly symbol?
Dragonfly is elegant, beautiful, a combination of lightness, fragility, yet it is durable and has a precisely sophisticated body. Who else should have become the inspiration for our clothes and brand? The clothes don't have any seams or elastic bands in the waist or legs, so it does not cut anywhere, yet fits exactly, where it should. Simply said, Dragonfly sportswear is perfectly developed and so comfortable that it is as if you were wearing an extra layer of skin. Dragonfly is a synonym for high quality sportswear for pole dance, bikram yoga and fitness.
Made in Europe
We swear by the material
Dragonfly sportswear is made of high quality Italian material with a high percentage of Lycra and meets the OEKO-TEX® 100 STANDARD. The top layer is smooth, the inner layer has a combed finish with very fine micro-bristles for top comfort that is gentle on the skin. The material is thin yet not see-through. It is very strong, elastic and fits perfectly. It does not restrict movement while working out, it's not loose anywhere and it adapts perfectly to your body even under the most intense training conditions. If it is sweaty, it does not make you cold and dries quickly. The material maintains its flexibility, shape and colour for many years even if it is washed and used frequently.
However, let's start from the beginning
Our names are Petra and Petr. We are regular people, who couldn't imagine being closed in an office for 5 days a week after studying the University of Economics. We wanted freedom. This was our main motivation for starting to do business. After coming home from Australia, we opened up our own Bikram Yoga Studio in České Budějovice. We love sports, but while working out, we were missing clothes that would give us the freedom to move, yet look nice, be functional and most importantly, be durable. We couldn't find any such clothes on the market, so we started making them on our own. We drove to Italy to get fabric, we looked for our first workshop and made our first clothes. We were delighted to soon get positive feedback from our clients. Our clients' friends and their friends also like our clothes. So, we started making our sportswear in bulk.
A lot of time has passed since this time and the Dragonfly brand has developed a good reputation in the Czech Republic and abroad. Today, we ship our sportswear to more than 80 countries worldwide and we are among the market leaders in the area of sportswear for pole dance and bikram yoga. We are happy to have so many fans around us, who live with a love for sport and perfect clothing.
Sustainability and (or) marketing?
We don't make our products from super-eco-organic materials. We also don't use materials from waste collected from the ocean. Nor do we produce from raw materials grown on romantic plantations in the tropics on the other side of the planet. On the other hand, the materials we do use don't have to fly or sail in a container ship, often halfway around the world, to a sweatshop somewhere in a developing country to make leggings as cheap as possible. And then, the same leggings don't have to travel back around the world by plane to a warehouse so we can send them to customers from there. But why? Because that's the complete opposite of the word "sustainability"! Did you keep track of how many trips there were? What would be the carbon footprint of a pair of leggings like that? And then, of course, perhaps you only put on those leggings a few times and then throw them away, because such a long production chain simply doesn't allow control over every single step. We're not trying to point the finger at anyone in particular. It's great that everyone's trying to be sustainable, but it's hard to know what's real "sustainability" and what's just superficial marketing masquerading as "sustainability". We don't like the tone we used in the last paragraph, but we feel this is the only way to get the point across. A friend, who has a completely unbiased view of our brand, led us to the idea of writing this article. She does a lot of sport, but she doesn't own a single piece of clothing from Dragonfly yet. The latest trend of brands is said to be sustainability, so why don't we also make products using some super-eco-organic materials and join the wave of "sustainability"? But we've been riding that wave for almost 10 years! Sustainability has been the essence of our company since the very beginning, we just saw it differently - meaningful, long-term and from the ground up. In our opinion, true quality is not subject to trends. For the Dragonfly brand, our sustainability strategy is quality products, produced locally in our own workshops, in one place, from proven materials and components purchased without middlemen directly from proven manufacturers who do not import to Europe but actually make their products in Europe! By quality, we mean, for example, leggings that don't just last for a few months but several years. In fact, we recently got our hands on a pair of Dragonfly leggings which were an incredible 7 years old! They've probably experienced a lot, but they still look good for their age and the owner still wears them. And this is the true meaning of the word "sustainability" for us at Dragonfly.